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George Payne Butchers innovates again with Luing beef

George Payne Butchers innovates again with Luing beef

Butcher George Payne with a rolled rib of Luing beef

Butcher George Payne with a rolled rib of Luing beef

George Payne Butchers in Brunton Park, Gosforth, is now supplying beef from Scottish-bred Luing cattle for the first time.

The breed first evolved on the Island of Luing in Argyll, off the west coast of Scotland, in 1947, bringing together the complementary qualities of two great beef breeds – the Beef Shorthorn, with its fleshing qualities, and the Highlander, with its ruggedness and hardiness.

The Luing, recognised by the British Government as a breed in its own right in 1965, has since become firmly established and is thriving across the UK, Ireland, Europe, Canada, New
Zealand, Australia and South America. Bred in Aberdeenshire, Luing beef is being supplied to George Payne Butchers by Millers of Speyside, and is available in all the popular cuts, including roasting joints and steaks. It also features in the Princes Road shop’s beef burgers.

Multi award-winning George Payne Butchers is renowned for selling meat from lesser-known cattle breeds, which continues to be in high demand. Organic Dexter, pedigree Highland,

Belted Galloway and Aberdeen Angus beef also regularly feature on the menu, along with rare breeds pork and lamb.

“We are always looking to provide something different, notably meat that cannot be bought in supermarkets. Our customers really appreciate this philosophy and often comment on the quality and superb flavour of these traditional and native cattle breeds,” said owner George Payne, who is a long-standing member of the national Butchers Q Guild.

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