George Payne Butchers backs campaign to cut beef waste
Tyneside Q Guild Butcher George Payne, of Brunton Park, Gosforth, has hit the headlines in the Newcastle Chronicle after teaming up with a campaign to clean up the city by urging people to throw away less beef.
George has backed Love Food Hate Waste’s ‘Meaty Issues’ campaign after it was revealed that every year people in the UK throw away 34,000 tonnes of beef – the equivalent of 300 million burgers.
A campaign poll found that one in six Newcastle residents who bought beef had let it go to waste by ignoring it until after the use-by date. A tenth also admitted they’d thrown it out after leaving it uncovered or in an open packet.
George said: “Beef is a very versatile meat – there are lots of different cuts and joints to choose from, which is why it remains very popular. “There are also many ways to make it go further – using up leftovers, utilising unused portions in a wide range of recipes or freezing it for future use, so there’s no real excuse for people wasting it if they have some that hasn’t been used up.”
George advised: “By speaking to their local butcher, people can make sure they buy the best type and quantity of beef – and other meats – to suit their needs, get advice about preparation and storage, and also ensure they get the best value for money.”
Love Food Hate Waste launched the Meaty Issues campaign to encourage people in Newcastle to get the best out of their beef and other meats, saving them money and helping the environment.